Susan Mudambi's Videos

Digital Costs and Effectiveness

Total Running Time: 22:26

banner advertising, Click Through Rate (CTR), digital ads, digital revenue models, media cost

Digital Costs and Effectiveness

Digital Landscape

Total Running Time: 08:33

digital marketing, rate of adoption, reality, social media

Digital Landscape

Digital Marketing – The Course

Total Running Time: 06:25

marketability, overview

Digital Marketing – The Course

E-Commerce

Total Running Time: 17:17

cart abandonment, online vs offline shopping, tracking purchases, virtual fitting rooms

E-Commerce

Email Marketing Basics

Total Running Time: 19:27

benefits, consumer overload, deliverability, effectiveness, engaging, measures, permission issues, volume

Email Marketing Basics

Mobile Strategy

Total Running Time: 18:28

campaign objective, client needs, foursquare, groupon, implementation plan, location-based social marketing, mobile trends, NFC, QR codes, SoLoMo

Mobile Strategy

Online Advertising Strategy

Total Running Time: 15:46

age targeting, budgeting, media planning process, MRI and Mediamark, promotional expenditures and sales, SMART objectives, targeting

Online Advertising Strategy

Search and Google AdWords

Total Running Time: 17:13

A/B Test, generating traffic, GeoTargeting options, metrics, new portals, old school online search, search behavior, search engine optimization, search recommendations, testing key words, traffic, understanding PageRank

Search and Google AdWords

Social Media Strategy

Total Running Time: 28:09

average behavior, branding online, branding strategy, controlling the brand, customers as gold mine, digital divide, facebook users, internet usage, social marketing principles, social media segments, strategic foundation, traditional segmentation, twitter, youtube

Social Media Strategy