Digital Costs and Effectiveness Total Running Time: 22:26 banner advertising, Click Through Rate (CTR), digital ads, digital revenue models, media cost Digital Costs and Effectiveness
Digital Landscape Total Running Time: 08:33 digital marketing, rate of adoption, reality, social media Digital Landscape
Digital Marketing – The Course Total Running Time: 06:25 marketability, overview Digital Marketing – The Course
E-Commerce Total Running Time: 17:17 cart abandonment, online vs offline shopping, tracking purchases, virtual fitting rooms E-Commerce
Email Marketing Basics Total Running Time: 19:27 benefits, consumer overload, deliverability, effectiveness, engaging, measures, permission issues, volume Email Marketing Basics
Mobile Strategy Total Running Time: 18:28 campaign objective, client needs, foursquare, groupon, implementation plan, location-based social marketing, mobile trends, NFC, QR codes, SoLoMo Mobile Strategy
Online Advertising Strategy Total Running Time: 15:46 age targeting, budgeting, media planning process, MRI and Mediamark, promotional expenditures and sales, SMART objectives, targeting Online Advertising Strategy
Search and Google AdWords Total Running Time: 17:13 A/B Test, generating traffic, GeoTargeting options, metrics, new portals, old school online search, search behavior, search engine optimization, search recommendations, testing key words, traffic, understanding PageRank Search and Google AdWords
Social Media Strategy Total Running Time: 28:09 average behavior, branding online, branding strategy, controlling the brand, customers as gold mine, digital divide, facebook users, internet usage, social marketing principles, social media segments, strategic foundation, traditional segmentation, twitter, youtube Social Media Strategy