Faculty: Susan Mudambi Tags: A/B Testgenerating trafficGeoTargeting optionsmetricsnew portalsold school online searchsearch behaviorsearch engine optimizationsearch recommendationstesting key wordstrafficunderstanding PageRank
Email Marketing Total Running Time: 22:57 Click Through Rate (CTR), email address acquisition, HTML vs Text, loyalty program, metrics, optimizing subject lines Email Marketing
Modeling Total Running Time: 12:34 A/B Test, data mining, predictive modeling, testing, types of predictive models Modeling
Pedagogy – How to Prepare a CapSim Report Total Running Time: 09:19 executive summary, experience report requirements, key performance indicators, KPI, metrics Pedagogy – How to Prepare a CapSim Report
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