Faculty: Susan Mudambi Tags: age targetingbudgetingmedia planning processMRI and Mediamarkpromotional expenditures and salesSMART objectivestargeting
Planning and Budgeting I Total Running Time: 27:01 budget process, budgeting, budgeting process, budgets, cost budget, estimate sales, organization plans, planning, production budget Planning and Budgeting I
Planning and Budgeting II Total Running Time: 16:16 budgeting, budgets, cash flow, ethical issues, ethics, financial statements, merchandising, planning, service organizations Planning and Budgeting II
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
Targeting and Positioning Total Running Time: 16:07 Develop Positioning, positioning, targeting, Targeting Strategy Targeting and Positioning
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