Determining KPI Total Running Time: 13:26 critical data, irrelevant data, key performance indicators, promotion outcome, so what test Determining KPI
Email Marketing Total Running Time: 22:57 click through rate, email address acquisition, HTML vs Text, loyalty program, metrics, optimizing subject lines Email Marketing
Executive Summary Total Running Time: 13:53 Case, executive summary, Prepare, Write Up Executive Summary
Pedagogy – How to Work a Case Total Running Time: 11:49 analytical frameworks, early stage, executive summary, force field analysis, late stage, Porter's Six Forces, SWOT analysis Pedagogy – How to Work a Case
Search and Google AdWords Total Running Time: 17:13 a b testing, coupons, generating traffic, GeoTargeting options, metrics, new portals, old school online search, search behavior, search engine optimization, search recommendations, testing key words, traffic, understanding PageRank Search and Google AdWords
Strategy – How to Prepare Consulting Report Total Running Time: 09:25 choosing the strategy, executive summary, FFA forecast, finance, key performance indicators, marketing, Porter's Six Forces, Production, recommended organizational approach, research and development, SWOT analysis, the assignment Strategy – How to Prepare Consulting Report
