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Multinational Strategies

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1. Strategic Management
Multinational Strategies

58299Multinational Strategies

Faculty:
- Mitrabarun Sarkar
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4A Framework

Total Running Time: 21:23

3-A Framework, international, Kindle, Metanational

Bills of Lading

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delivery, document, goods, inherent, international, movement, payment, risk, title, transaction, transportation

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Brand Equity

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association, awareness, brand name, evoked set, global, recall, recognize, value, worth

Customer Centricity

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customer relationship, Customers, Direct Marketing, strategy, value discipline

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Brand Marketing, Customer Segmentation, databases, Direct Marketing, strategy, testing

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Emerging Market Multinationals Part 2

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Emerging Market, EMNC, global brand, international, MNC

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acquisition, con, entry mode, foreign expansion, franchising, global, joint venture, licensing, location, pro, turnkey arrangement

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Business Model, Business Plan, Business Reasoning, Financial Acuity, Influential Communication, leadership, strategy

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Implementing the Strategy

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balanced scorecard, Implementation, Non Financial Measures, strategy

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International Trade

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demand, domestic, international, supply equilibrium, welfare

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Introduction to Global Legal Concepts

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comity, criminal, humanitarian, international, jurisdiction, law, private, public, sovereignty, terms, venue

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arbitration, clause, commercial, contract, diplomacy, draft, international, international tribunal, judicial, litigation, mediation, political, private, proceeding, trade

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brand awareness, consumer brand, established, global

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community relations, corporation, crisis, external management, issue life cycle, legitimize, public affairs, strategy, sustainability, traditional

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cost accounting, Ethical Standards, Management Accounting, strategy

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