MKTG 3508: Digital Marketing

A Digital Marketing Overview

Total Running Time: 09:31

digital marketing

A Digital Marketing Overview

Analyzing a Campaign

Total Running Time: 20:21

data collection, email, monetary, Request For Information (RFI), social media

Analyzing a Campaign

Designing A Campaign Strategy: An Introduction

Total Running Time: 08:13

digital marketing, marketing strategy

Designing A Campaign Strategy: An Introduction

Designing A Campaign Strategy: Customers & Positioning

Total Running Time: 12:36

Buyer Persona, positioning

Designing A Campaign Strategy: Customers & Positioning

Designing A Campaign Strategy: Initial Analysis

Total Running Time: 07:48

digital marketing

Designing A Campaign Strategy: Initial Analysis

Designing A Campaign Strategy: Select Tactics & Set KPIs

Total Running Time: 10:14

Designing A Campaign Strategy: Select Tactics & Set KPIs

Designing A Campaign Strategy: Setting Objectives

Total Running Time: 05:08

marketing strategy

Designing A Campaign Strategy: Setting Objectives

Determining KPI

Total Running Time: 13:26

key performance indicators

Determining KPI

Digital Costs and Effectiveness

Total Running Time: 22:26

Click Through Rate (CTR)

Digital Costs and Effectiveness

Digital Landscape

Total Running Time: 08:33

digital marketing, social media

Digital Landscape

Digital Marketing – The Course

Total Running Time: 06:25

marketability, overview

Digital Marketing – The Course

Display Advertising Creative

Total Running Time: 11:54

Display Advertising Creative