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Consumer Behavior Reimagined
MKTG 3596: Consumer & Buyer Behavior
Bases for Segmentation
Behavioral Learning Theories
Brand Equity
Brand Equity
Cognitive View of Decision Making
Communication Models
Consumer Behavior Reimagined
Consumer Decision Making
Diffusion of Innovations
Diffusion of Innovations
Emerging Markets
Identifying Opinion Leaders
Learning Theories
Marketing Concept
Marketing Concept
