MKTG 3596: Consumer & Buyer Behavior

Bases for Segmentation

Total Running Time: 11:06

behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological

Bases for Segmentation

Behavioral Learning Theories

Total Running Time: 12:31

classical conditioning, consumer behavior, operant conditioning

Behavioral Learning Theories

Brand Equity

Total Running Time: 07:14

brand name, evoked set, global, recall, value

Brand Equity

Brand Equity

Total Running Time: 07:00

brand equity, brand image

Brand Equity

Cognitive View of Decision Making

Total Running Time: 06:57

behavioral economics, consumer, framing, model, sunk cost

Cognitive View of Decision Making

Communication Models

Total Running Time: 05:35

communication model

Communication Models

Consumer Behavior Reimagined

Total Running Time: 04:21

Consumer Behavior Reimagined

Consumer Decision Making

Total Running Time: 06:11

behavioral economics, consumer decision making

Consumer Decision Making

Diffusion of Innovations

Total Running Time: 06:02

Diffusion of Innovations

Diffusion of Innovations

Total Running Time: 09:30

diffusion, innovation

Diffusion of Innovations

Emerging Markets

Total Running Time: 05:21

emerging markets

Emerging Markets

Identifying Opinion Leaders

Total Running Time: 04:15

Opinion Leadership

Identifying Opinion Leaders