Courses

Common Sense Revenue Optimization

Evaluating RM Metrics

Relationship Between Revenue Management and Social Media

STAR Reports

Key Food Menu Categories

Fundamentals of Revenue Management

Revenue Management Performance Metrics

4 P’s of the Marketing Mix

Strategic Pricing

Value

Differential Pricing

Data & Insight

Applying Differential Pricing

Law and Ethics in RM

Displacement Analysis

Qualities Associated with Effective Service Leaders

Recognize the importance of a leader in ensuring service excellence.

Developing Emotional Intelligence to Realize a Motivated and Engaged Workforce

Recognize how to motivate the workforce through enhanced emotional intelligence.

Theoretical Foundations for Effective Service Leaders

Leadership Styles

Recognize different styles of leadership and under what conditions they are effective.

The Impact of Service Failure

Recognize how and why service failures occur.

Managing Quality in a Complex Service Environment: Supply & Demand

Describe the importance of, and how to manage, supply and demand for effective service outcomes.

Service Quality Gap Analysis

Recognize where service quality can be comprised and how to minimize such impacts.

Motivating the Service Employee

Describe why motivating employees is as important as recruitment, selection and training

Ensuring Employee Success

Explain how service employees can successfully implement the service strategy

Measuring Service Quality

Recognize how measuring service quality can inform decision making.

Service Quality

Recognize the elements that contribute to service quality perceptions. Describe how service quality affects customer expectations.

The Link Between Satisfaction and Loyalty

Recognize the relationship between satisfaction and loyalty and how to influence it

Service Profit Chain

Describe the elements of the service profit chain framework and why it is necessary for effective service management

Hiring the Right People

Recognize the importance of, and how to attract, the best service employees.

Service Employees

Explain the importance of employees to service success. Recognize the challenges presented to service employees in doing their work.

Introduction to mapping

Location Analysis in Tourism

Tourism Forecasting

Data Envelopment Analysis

Hotel Benchmarking

Destination Benchmarking

Sentiment Analysis

Google Trends and Google Analytics

Big Data Analytics in Tourism

Cluster Analysis

Cluster Analysis: Concept

Market Segmentation in Tourism

Data Visualization in Tourism

Other Tourism-Related Data

STR Hotel Data

Sustainable Food Choices for Tourism Venues, Part 2

Sustainable Food Choices for Tourism Venues, Part 1

Water Conservation for Tourism Venues

How Tourism Venues Can Cut Carbon Emissions by 100%

Product Reuse for Tourism Venues

Recycling in Tourism Venues

Sustainable Events

Waste Management for Tourism Venues

Waste Reduction for Tourism Venues

Tourism Capitol

Sustainable Tourism – Governance and Enforcement

Mass and Alternative Tourism

Visitor Management

Globalization and Localism

Supply and Value Chain Management

SubSectors of Tourism

Taxation

Infrastructure

Government Policy

Environmental Issues

Cost Benefit Analysis

Aviation

Event Evaluation

Tourism Satellite Accounts

Economic Impact Models

Economic Impacts of Tourism

Pricing in Tourism

Competition Strategies

Firm Structure

Market Structure

Experience Development

Digital Marketing

Plans & Planning in Destination Management & Marketing

Introduction to Destination Marketing

Destination Management

Understanding Today’s Visitors

Basics of Destination Management and Marketing

Introduction to Destination Management and Marketing

Foundations of Destination Marketing

Executing Destination Marketing

Destination Management- DMO Management

Building a DMO Part 4

Building a DMO Part 3

Building a DMO Part 2

Building a DMO Part 1

Power Distance

Individualism and Collectivism

Masculinity and Femininity

Uncertainty Avoidance

Indulgence and Restraint

Studying Culture

Long-Term Orientation

Basics of Culture

Leader Cultural Intelligence

Organizational Cultural Intelligence

Cultural Intelligence and Global Teams

Cultural Intelligence and Organizational Culture

Challenges of Cross-Cultural Groups

Developing CQ

Using CQ to Help Manage and Work in Cuturally Diverse Groups

NFL Draft Transportation & Security

Democratic National Convention

Tourism Workforce

Guest Workers in Tourism

Destination Models

Business Models for Tourism

Leisure Theory

Introduction to Tourism Analytics

Mental Maps and Spatial Knowledge

Patterns of Place Preference

Tourism Analytics Example

Tourism Planning 1

How Tourism Works

How The World Works

Economic Geographies of Tourism

Nature and Tourism

Sustainability