MKTG 4501: Marketing Strategy

Business Strategies and Marketing Implications

Total Running Time: 17:29

cost leadership, differentiation, strategic positioning

Business Strategies and Marketing Implications

Business Strategy and Marketing Implications

Total Running Time: 05:59

Business Strategy and Marketing Implications

Commitment, Opportunism and Adaptability

Total Running Time: 14:39

strategy development

Commitment, Opportunism and Adaptability

Commitment, Opportunism and Adaptability

Total Running Time: 06:15

Commitment, Opportunism and Adaptability

Competitive Forces

Total Running Time: 18:18

buyer, substitutes

Competitive Forces

Competitive Forces

Total Running Time: 08:40

Competitive Forces

Competitive Response

Total Running Time: 15:10

bundling, lock-in

Competitive Response

Competitive Response

Total Running Time: 06:41

Competitive Response

Context for Strategic Market Planning

Total Running Time: 06:58

Context for Strategic Market Planning

Context of Strategic

Total Running Time: 15:42

Context of Strategic

Cooperation Strategies

Total Running Time: 11:48

Business-to-Business (B2B), competitive advantage

Cooperation Strategies

Cooperation Strategies

Total Running Time: 03:11

Cooperation Strategies