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MKTG 5101: Consumer & Buyer Behavior
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MKTG 5101: Consumer & Buyer Behavior
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Overview of the Consumer Buying Decision Process
Refine/Search MKTG 5101
Consumer Well-Being
Consumption as an Extension of the Self
Overview of the Consumer Buying Decision Process
Persuasive Communications
Product Disposal from a Consumer Behavior Perspective
What is Consumer Behavior
