MKTG 3507: Direct Marketing

Converting Traffic

Total Running Time: 08:43

Call to Action (CTA)

Converting Traffic

Customer Centricity

Total Running Time: 13:51

Customers, Direct Marketing, strategy

Customer Centricity

Customer Centricity Serving the Customer

Total Running Time: 10:58

Customer Lifetime Value (CLV), Customer-Centric Culture

Customer Centricity Serving the Customer

Customer Centricity Understanding the Customer

Total Running Time: 14:13

customer needs

Customer Centricity Understanding the Customer

Customer Lifetime Value Part 1

Total Running Time: 13:44

Customer Lifetime Value (CLV), interest rate, segmentation

Customer Lifetime Value Part 1

Customer Lifetime Value Part 2

Total Running Time: 15:01

Customer Lifetime Value (CLV), data, decision making

Customer Lifetime Value Part 2

Customer Loyalty

Total Running Time: 18:31

Customer Loyalty

Direct Marketing – Multi-Channel Media I

Total Running Time: 16:10

Marketing Tactics

Direct Marketing – Multi-Channel Media I

Direct Marketing – Multi-Channel Media II

Total Running Time: 21:53

Marketing Tactics

Direct Marketing – Multi-Channel Media II

Direct Marketing Overview

Total Running Time: 24:01

marketing mix, place, price, product, promotion

Direct Marketing Overview

Direct Marketing Overview

Total Running Time: 13:34

Database, Direct Marketing

Direct Marketing Overview

Evaluating Performance

Total Running Time: 09:18

benchmarking

Evaluating Performance