MKTG 5602: Quantitative Methods in Marketing

Assessment of Market Dynamics

Total Running Time: 13:17

market size

Assessment of Market Dynamics

Brand Equity Part 1

Total Running Time: 08:55

Brand Equity Part 1

Brand Equity Part 2

Total Running Time: 14:13

Brand Equity Part 2

Brand Image Assessment

Total Running Time: 05:33

Brand Image Assessment

Conjoint Analysis- Attribute Importance

Total Running Time: 04:26

Conjoint Analysis- Attribute Importance

Conjoint Analysis- Comparing Conjoint Methodologies

Total Running Time: 07:12

Conjoint Analysis- Comparing Conjoint Methodologies

Conjoint Analysis- Decision Rules for Predicting Choices

Total Running Time: 07:01

Conjoint Analysis- Decision Rules for Predicting Choices

Conjoint Analysis- Decision Theories

Total Running Time: 05:08

Conjoint Analysis- Decision Theories

Conjoint Analysis- Market Simulators

Total Running Time: 07:09

Conjoint Analysis- Market Simulators

Conjoint Analysis- Partworth Utilities

Total Running Time: 07:28

Conjoint Analysis- Partworth Utilities

Conjoint Analysis- Total Expected Utility

Total Running Time: 04:29

Conjoint Analysis- Total Expected Utility

Conjoint Analysis- Uses by Marketers

Total Running Time: 03:48

Conjoint Analysis- Uses by Marketers