MKTG 3501: Integrated Marketing Communications

Advertising Campaign Management Part 1

Total Running Time: 10:26

campaign management

Advertising Campaign Management Part 1

Advertising Campaign Management Part 2

Total Running Time: 14:43

advertising agency, campaign management

Advertising Campaign Management Part 2

Advertising Campaign Management Part 3

Total Running Time: 14:44

brand awareness, campaign management, creative brief

Advertising Campaign Management Part 3

Advertising Design Part 1

Total Running Time: 09:01

comparative advertising, creative brief

Advertising Design Part 1

Advertising Design Pt 2

Total Running Time: 09:09

Advertising Design Pt 2

Advertising Design Pt 3

Total Running Time: 07:54

Advertising Design Pt 3

Alternative Marketing

Total Running Time: 09:20

Alternative Marketing

Alternative Media

Total Running Time: 09:54

Alternative Media

Brand Management Part 1

Total Running Time: 05:37

brand elements, brand image, branding

Brand Management Part 1

Brand Management Part 2

Total Running Time: 04:55

brand elements, brand image, brand parity, typography

Brand Management Part 2

Consumer Buyer Behavior Part 1

Total Running Time: 08:58

demographics, Generation X, millenials

Consumer Buyer Behavior Part 1

Consumer Buyer Behavior Part 2

Total Running Time: 11:13

consumer attitudes, evoked set

Consumer Buyer Behavior Part 2