MKTG 5180: Consumer Behavior

Analyzing Target Markets

Total Running Time: 11:45

Marketing Strategies, Target Markets

Analyzing Target Markets

Anchoring and Adjusting

Total Running Time: 09:31

adjustment, heuristics, Leverage

Anchoring and Adjusting

Behavioral Pricing

Total Running Time: 15:01

Behavioral Pricing

Buyer Persona

Total Running Time: 15:54

Buyer Persona, consumer behavior

Buyer Persona

Consumer Behavior and the Buying Process

Total Running Time: 13:15

Consumer Behavior and the Buying Process

Consumer Choice

Total Running Time: 13:18

consumer, consumer choice, consumer decision making, influence

Consumer Choice

Consumer Decision Making

Total Running Time: 15:45

consumer decision making

Consumer Decision Making

Context Effects

Total Running Time: 09:00

consumer behavior, consumer decision making

Context Effects

Core Concepts

Total Running Time: 17:27

consumer behavior, Rational Decision Making

Core Concepts

Customer Centricity

Total Running Time: 17:07

Consumers, Customer, Customer-Centric Culture, marketing management

Customer Centricity

Demand Landscape

Total Running Time: 14:29

consumer behavior, demand

Demand Landscape

ELM

Total Running Time: 09:16

Marketers

ELM