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MKTG 5180: Consumer Behavior
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MKTG 5180: Consumer Behavior
Latest Video
Targeting and Positioning
Refine/Search MKTG 5180
Analyzing Target Markets
Anchoring and Adjusting
Behavioral Pricing
Buyer Persona
Consumer Behavior and the Buying Process
Consumer Choice
Consumer Decision Making
Context Effects
Core Concepts
Customer Centricity
Demand Landscape
ELM
Framing
Heuristics
Human Experience
