MKTG 5170: Marketing Research

Analysis of Variance

Total Running Time: 15:37

analysis of variance

Analysis of Variance

Casual Research

Total Running Time: 20:21

Test Marketing

Casual Research

Correlation and Regression

Total Running Time: 18:59

Correlation, regression

Correlation and Regression

Creating Data Collection Forms

Total Running Time: 16:12

questionnaire

Creating Data Collection Forms

Criteria of Research Reports

Total Running Time: 10:39

Criteria of Research Reports

Data Cleaning and Preliminary Data Analysis

Total Running Time: 19:07

cross tabulation

Data Cleaning and Preliminary Data Analysis

Descriptive Research

Total Running Time: 16:45

descriptive research

Descriptive Research

Exploratory Research

Total Running Time: 24:22

depth interview, focus group, Qualitative Research

Exploratory Research

Measuring Attitudes, Beliefs, and Behaviors

Total Running Time: 14:04

attitudes, Measurement

Measuring Attitudes, Beliefs, and Behaviors

Probability and Nonprobability Sampling

Total Running Time: 20:38

sampling

Probability and Nonprobability Sampling

The Marketing Research Process

Total Running Time: 17:11

Marketing Research

The Marketing Research Process

The Role of Secondary Data

Total Running Time: 14:50

External Data, Internal Data, Secondary Data

The Role of Secondary Data