Customer Behavior Total Running Time: 16:09 Business-to-Business (B2B), consumer behavior, consumer products Customer Behavior
Customer Value Proposition Total Running Time: 15:47 differentiation, positioning Customer Value Proposition
Developing the Marketing Plan Total Running Time: 09:25 business process, mission statement Developing the Marketing Plan
Global Marketing Total Running Time: 23:01 foreign markets, global marketing, standardization Global Marketing
Identifying Target Markets Total Running Time: 26:06 brand equity, segmentation Identifying Target Markets
Integrated Marketing Communications Total Running Time: 18:10 communication model Integrated Marketing Communications
Introduction to Marketing and Marketing Management Total Running Time: 21:41 value proposition Introduction to Marketing and Marketing Management
Managing Integrated Marketing Communications Total Running Time: 11:46 Managing Integrated Marketing Communications
Marketing Plan & Research Planning Total Running Time: 18:16 marketing management, marketing plan Marketing Plan & Research Planning