MKTG 5107: Product Management

Concept Testing

Total Running Time: 14:08

Concept Testing

Diffusion of Innovation

Total Running Time: 16:28

diffusion, product adoption

Diffusion of Innovation

Launch Management

Total Running Time: 17:03

Launch Management

Open Innovation

Total Running Time: 17:50

Open Innovation

Product Design

Total Running Time: 19:32

design, innovation, product development

Product Design

Product Protocol

Total Running Time: 18:07

product development

Product Protocol

Product Use Testing

Total Running Time: 18:28

development, product development

Product Use Testing

The New Products Process

Total Running Time: 18:45

new product process

The New Products Process

The Problem Find Solve Approach

Total Running Time: 16:50

The Problem Find Solve Approach

The Strategic Elements of Product Development

Total Running Time: 13:35

new product process, product development

The Strategic Elements of Product Development