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Mitrabarun Sarkar
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Emerging Market Multinationals Part 2
Emerging Market Multinationals Part 1
Emerging Markets, Institutional Voids and Business Transformation
4A Framework
Multinational Strategies
Going Global
The New World Order – Mega Trends, Part 2
The New World Order – Mega Trends, Part 1
The New World Order – Shifting Centers of Gravity
Patient Investing – Sustainability Strategies & Shared Value – Closing the Loop
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Brighid Scanlon
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Career Research: Overview
Introduction to LinkedIn
Networking Strategies
Interviewing: Steps to Success
Interviewing: Introduction
Informational Interviews
Interviewing: Responding to Interview Questions
Katherine Scheuer
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Resume Development (CSPD)
Steven E. Sclarow
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Digital Product Management
Max’s Story
Case Study: Ransomware
Cyber security: Vulnerability & Protection
Cyber Security Basics
Concepts of Max’s Lab (1a-1b)
Jonathan Scott
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Relative Valuation
Valuation Multiples
Anthony Louis Seeton
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The Value Chain: Configuring Activities to Create Competitive Advantage
The Analytic Process: An 8-Step Framework for Effective Case Analysis
The 8-Box SWOT A Bridge Between Analysis and Strategy
Michael F. Sheridan
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Common Sense Revenue Optimization
Evaluating RM Metrics
Relationship Between Revenue Management and Social Media
STAR Reports
Key Food Menu Categories
Fundamentals of Revenue Management
Revenue Management Performance Metrics
4 P’s of the Marketing Mix
Strategic Pricing
Value
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Emma Sherry
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Understanding Sport for Development: When is sport not sport?
People First: Engaging Disadvantaged Communities in SFD
Do No Harm: Managing SFD Projects
SFD Program Design: Know your outcomes and impacts
Empowering People Building Communities
Amir Shoham
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Returns
Risk and Return
Managing Operating Exposure
What are Parity Conditions
Put Options
Currency Spreads
Ways to Invest Internationally
Economic Exposure
Operating Exposure
Hedging Transaction Exposure
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Adam Shpall
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Career and Industry Research
Deeksha Singh
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Global Production, Outsourcing, and Logistics
International Trade Theory I
Global Marketing and R&D
Global Human Resource Management
Political Economy of International Trade
Political Economy and Economic Development
Differences in Culture
International Trade Theory II
Strategy of International Business
Political Economy
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Kerry E. Slade
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The Future of Emerging Market Innovation
Structuring Innovation: An Oxymoron?
Reverse Innovation Challenges
Reverse Innovation
Managing Across Cultures
Managing for Shared Value
Stories From the Base of the Pyramid
Frugal Innovation: Challenging Old Ideas of Value Creation
What are Emerging Markets?
Michael Smith
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Introduction to Marketing: Origins and Evolution
Digital Strategy Overview
PLC Penetration Options
Strategies for Mature Markets
Cooperation Strategies
Digital Differentiation Potential
Digital Strategy Components
Sustaining Advantage
Portfolio Models
Competitive Response
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Rebecca Smith
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Serving the Customer in Direct Marketing
Fulfilling the Direct Marketing Offer
Designing A Campaign Strategy: An Introduction
A Digital Marketing Overview
Designing A Campaign Strategy: Select Tactics & Set KPIs
Designing A Campaign Strategy: Initial Analysis
Designing A Campaign Strategy: Customers & Positioning
Designing A Campaign Strategy: Setting Objectives
Robert Solomon
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Blue Ocean Strategy
Market Type Impact on Demand Creation
Product-Market Fit
Market Type and Size
Overview of Lean Startup Methodology
Alexander Stein
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Selecting Appropriate Metrics for Program Tracking
Marketing Contribution to Shareholder Value
Making the Marketing Program Go/No Go Decision
Zero-based Budgeting
The Uses and Limitations of Data For Brand Management
Tracking Prospective Customers’ Bias to Action
The Marketing Communications Budget
Metrics for Media and Message Effectiveness
Using CRM Data for Evaluating Competitive Risk
The Firm’s WACC as the Benchmark for Program Performance
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Ross B. Steinman
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Consumer Behavior Reimagined
Positioning
Segmentation
Social class
Understanding Culture
Identifying Opinion Leaders
Consumer Decision Making
Social Responsibility of Brands
Diffusion of Innovations
Emerging Markets
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Alicia Strandberg
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Two Sample Design: Comparing Two Means and Two Proportions
Review of Simple Regression
Review of Inference Hypothesis Tests
Review of Inference Confidence Intervals
Joint and Conditional Probability
Baye’s Rule
Simple Regression Practice
Review of Probability Rules and Definitions
Multiple Regression
Multiple Regression Practice
Joy D. Stroman
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How To Complete FOCUS 2 Assessment
Creating SMART Goals
JENNIFER SUNDSTROM-FITZGERALD
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Intro to Advertising
Consumer Promotions
Trade Promotions
Database Marketing Part 3
Database Marketing Part 2
Database Marketing Part 1
Alternative Media
Alternative Marketing
Social Media: An Introduction
Social Media Strategies
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Roman Szewczuk
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IF Functions Part 1
IF Functions Part 2
Autofill
What-If Analysis – Data Table
Selecting Efficiently in Excel
Group and Outline
Auto Filter
Inventory Management Quantity Discount Model
Inventory Management Production Order Quantity Model
Inventory Management Economic Ordering Quantity Model
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