Faculty
Mitrabarun Sarkar View All
Emerging Market Multinationals Part 2
Emerging Market Multinationals Part 1
Emerging Markets, Institutional Voids and Business Transformation
4A Framework
Multinational Strategies
Going Global
The New World Order – Mega Trends, Part 2
The New World Order – Mega Trends, Part 1
The New World Order – Shifting Centers of Gravity
Patient Investing – Sustainability Strategies & Shared Value – Closing the Loop
Inclusive Business Models
Making Sense of Frugal Innovation
The Power of “Frugal” – How Low Cost Innovators are Changing the World
Reversing the Flows – Opportunities and Challenges
Scaling Inclusive Business
Brighid Scanlon View All
Katherine Scheuer View All
Steven E. Sclarow View All
Jonathan Scott View All
Anthony Louis Seeton View All
Michael F. Sheridan View All
Common Sense Revenue Optimization
Evaluating RM Metrics
Relationship Between Revenue Management and Social Media
STAR Reports
Key Food Menu Categories
Fundamentals of Revenue Management
Revenue Management Performance Metrics
4 P’s of the Marketing Mix
Strategic Pricing
Value
Differential Pricing
Data & Insight
Applying Differential Pricing
Law and Ethics in RM
Displacement Analysis
Emma Sherry View All
Amir Shoham View All
Returns
Risk and Return
Managing Operating Exposure
What are Parity Conditions
Put Options
Currency Spreads
Ways to Invest Internationally
Economic Exposure
Operating Exposure
Hedging Transaction Exposure
Transaction Exposure
Translation Methods
Option Hedging
Money Market Hedge
Forward Hedging
Adam Shpall View All
Deeksha Singh View All
Global Production, Outsourcing, and Logistics
International Trade Theory I
Global Marketing and R&D
Global Human Resource Management
Political Economy of International Trade
Political Economy and Economic Development
Differences in Culture
International Trade Theory II
Strategy of International Business
Political Economy
Foreign Direct Investment I
Foreign Direct Investment II
Entry Strategy and Strategic Alliances
Exporting, Importing and Countertrade
Understanding Globalization
Kerry E. Slade View All
The Future of Emerging Market Innovation
Structuring Innovation: An Oxymoron?
Reverse Innovation Challenges
Reverse Innovation
Managing Across Cultures
Managing for Shared Value
Stories From the Base of the Pyramid
Frugal Innovation: Challenging Old Ideas of Value Creation
What are Emerging Markets?
Michael Smith View All
Introduction to Marketing: Origins and Evolution
Digital Strategy Overview
PLC Penetration Options
Strategies for Mature Markets
Cooperation Strategies
Digital Differentiation Potential
Digital Strategy Components
Sustaining Advantage
Portfolio Models
Competitive Response
Strategic Alignment
Creating Advantage
External and Customer Analysis
SWOT Analysis
Segmentation Overview
Rebecca Smith View All
Serving the Customer in Direct Marketing
Fulfilling the Direct Marketing Offer
Designing A Campaign Strategy: An Introduction
A Digital Marketing Overview
Designing A Campaign Strategy: Select Tactics & Set KPIs
Designing A Campaign Strategy: Initial Analysis
Designing A Campaign Strategy: Customers & Positioning
Designing A Campaign Strategy: Setting Objectives
Robert Solomon View All
Alexander Stein View All
Selecting Appropriate Metrics for Program Tracking
Marketing Contribution to Shareholder Value
Making the Marketing Program Go/No Go Decision
Zero-based Budgeting
The Uses and Limitations of Data For Brand Management
Tracking Prospective Customers’ Bias to Action
The Marketing Communications Budget
Metrics for Media and Message Effectiveness
Using CRM Data for Evaluating Competitive Risk
The Firm’s WACC as the Benchmark for Program Performance
The Firm’s Deal Pipeline
The Firm’s CRM System sources and Uses of Data
Financial Evaluation of the Firm’s Go-to-Market Strategies
Data Applications for Marketing Decision-making
The Firms Growth Strategies – Pioneering and Challenging
Ross B. Steinman View All
Consumer Behavior Reimagined
Positioning
Segmentation
Social class
Understanding Culture
Identifying Opinion Leaders
Consumer Decision Making
Social Responsibility of Brands
Diffusion of Innovations
Emerging Markets
Qualitative vs. Quantitative Research
Personality and Consumer Behavior
Communication Models
Learning Theories
Secondary Data
Alicia Strandberg View All
Two Sample Design: Comparing Two Means and Two Proportions
Review of Simple Regression
Review of Inference Hypothesis Tests
Review of Inference Confidence Intervals
Joint and Conditional Probability
Baye’s Rule
Simple Regression Practice
Review of Probability Rules and Definitions
Multiple Regression
Multiple Regression Practice
Joy D. Stroman View All
JENNIFER SUNDSTROM-FITZGERALD View All
Intro to Advertising
Consumer Promotions
Trade Promotions
Database Marketing Part 3
Database Marketing Part 2
Database Marketing Part 1
Alternative Media
Alternative Marketing
Social Media: An Introduction
Social Media Strategies
Digital Marketing Mobile and Digital Strategies
Digital Marketing Email, Online, and SEO Strategies
Digital Marketing Web 4.0 and E-Commerce
Radio, Out-Of-Home, and Print Advertising
TV Advertising Analysis
Roman Szewczuk View All
IF Functions Part 1
IF Functions Part 2
Autofill
What-If Analysis – Data Table
Selecting Efficiently in Excel
Group and Outline
Auto Filter
Inventory Management Quantity Discount Model
Inventory Management Production Order Quantity Model
Inventory Management Economic Ordering Quantity Model
Transportation Method Aggregate Planning
Aggregate Planning
Aggregate Planning-Transportation Model
Transportation in a Supply Chain
Sourcing Decisions in a Supply Chain
