Lease Accounting 13: Lessor Direct Financing Lease Total Running Time: 12:37 dealer, Direct Financing (DF) Lease (DFL), Guaranteed vs. unguaranteed, manufacturer, Net Investment in Lease (NIL - DF), Residual Value (RV) Lease Accounting 13: Lessor Direct Financing Lease
Lease Accounting 12: Lessor Sales-Type Lease Total Running Time: 10:11 Lease Accounting 12: Lessor Sales-Type Lease
Lease Accounting 11: Lessor Operating Lease Total Running Time: 07:54 Lease Accounting 11: Lessor Operating Lease
Lease Accounting 10: Lessee Finance Lease – Residual Value IFRS Lessee Leases Total Running Time: 11:10 Lease Accounting 10: Lessee Finance Lease – Residual Value IFRS Lessee Leases
Lease Accounting 4: Lessee Lease Classification Total Running Time: 10:25 Lease Accounting 4: Lessee Lease Classification
Lease Accounting 1: Basic Concepts Total Running Time: 15:06 annuity due, bargain purchase option, Bright Lines, Capitalize, Economic Substance, fair value, lessee, Lessor Lease Accounting 1: Basic Concepts
Lease Accounting 2: Identifying Lease Contract & Separating Components Total Running Time: 05:39 Lease Component, Lease Contract, Multiple Asset Use, Non-lease component, Separate Components, Single Component Lease Accounting 2: Identifying Lease Contract & Separating Components
Lease Accounting 3: Allocating Lease Cost to Components Total Running Time: 06:37 Initial Direct Cost, Lease Component, Non-lease component, Proporational Method, Residual (Incremental) Method, Standalone Price Lease Accounting 3: Allocating Lease Cost to Components
Lease Accounting 5: Lessor Lease Classification Total Running Time: 10:23 Bargain Purchase Option (BPO), Direct Financing Lease, Group II Criteria, Implicit Rate, operating lease, Present Value (PV), Residual Value Guarantee (RVG), Sale-type Lease Lease Accounting 5: Lessor Lease Classification
Lease Accounting 6: Lessee Operating Lease – Initial Measurement Total Running Time: 10:41 economic life, Implicit Rate, Initial Direct Cost, lcd, lease commencement date, lease incentive, operating lease, right-of-use, rou Lease Accounting 6: Lessee Operating Lease – Initial Measurement
Lease Accounting 7: Lessee Operating Lease – Subsequent Measurement Total Running Time: 09:42 asset amortization schedule, balance sheet, book value, gl accounts, liability amotization schedule, operating lease, subsequent measurement, T-Account Lease Accounting 7: Lessee Operating Lease – Subsequent Measurement
Lease Accounting 8: Lessee Operating Lease – Residual Value Guarantee & Short-Term Election Total Running Time: 10:21 cost benefit analysis, cost constraint, Residual Value Guarantee (RVG), short-term policy election Lease Accounting 8: Lessee Operating Lease – Residual Value Guarantee & Short-Term Election
Lease Accounting 9: Lessee Finance Lease Total Running Time: 08:25 Bargain Purchase Option (BPO), finance lease, Initial Direct Cost, lcd, lease commencement date, lease incentive, right-of-use Lease Accounting 9: Lessee Finance Lease
Dollar Value LIFO Method Total Running Time: 47:08 annual cost index, DVL method, inventory increase vs decrease, Liquidation problem, specific goods Dollar Value LIFO Method
Multi-Step IS Intraperiod Tax Allocation Total Running Time: 36:28 discontinued operations, extraordinary gains or losses, multi step vs single step, noncontrolling interest, unusual vs irregular Multi-Step IS Intraperiod Tax Allocation
Non-Monetary Asset Exchanges Total Running Time: 35:04 commercial substance, Conservatism, five types of exchange journal entries, non-monetary asset exchanges Non-Monetary Asset Exchanges
Financial Acct Fundamentals Part1 Total Running Time: 37:09 adjusting entries, CJE, closing entries, debits vs credits, GAAP FS and CPA audit, general journal, general ledger, GJ and GL, JE and AJE, journal entries, real vs nominal accounts Financial Acct Fundamentals Part1
Financial Acct Fundamentals Part2 Total Running Time: 32:05 chart of accounts, constraints, FASB conceptual framework, framework assumptions, order of accounting cycle, principles, three maxims Financial Acct Fundamentals Part2
Accounting Cycle 10 Column Worksheet Total Running Time: 28:22 adjusting entries, balance sheet, income statement, trial balance Accounting Cycle 10 Column Worksheet
Full Disclosure Principle – Notes to the FS and Disclosure Issues Total Running Time: 14:39 common disclosures, conglomerate, differential disclosure, interim problems, interim reports, Post-BS events, primary purpose of notes, related-parties, segment reporting, segmenting objective Full Disclosure Principle – Notes to the FS and Disclosure Issues
Capital Structure Theory I Total Running Time: 11:36 Capital structure, EBIT break-even, EBIT break-even analysis, EPS and leverage, Financial Leverage, Leverage, ROE and leverage, the effects of leverage Capital Structure Theory I
Cost of Capital I: Background Total Running Time: 04:37 cost of capital, Cost of Debt, Cost of Equity, return of debt, return of equity Cost of Capital I: Background
Cost of Capital IV: Weighted Average Cost of Capital Total Running Time: 11:43 cost of capital, Weighted average cost of capital (WACC) Cost of Capital IV: Weighted Average Cost of Capital
Cost of Capital III: Cost of Debt Total Running Time: 10:57 cost of capital, Cost of Debt, Cost of debt financing, cost of preferred stock, coupon rate, internal rate of return (IRR), Preferred Stock, yield to maturity Cost of Capital III: Cost of Debt
Capital Structure Theory – MM-Case III Total Running Time: 06:18 Benefits of tax, Capital Structure Theories, Costs of financial distress, Distress, Financial distress, Miller Modigliani theorems Leverage theories, Optimal capital structure, Tax and capital structure Capital Structure Theory – MM-Case III
Break-Even Analysis Total Running Time: 08:46 accounting break even, break even analysis, cash break even, financial break even Break-Even Analysis
Computing Break-Even Points Total Running Time: 11:41 accounting break even, break even analysis, cash break even, financial break even Computing Break-Even Points
Cost of Capital II: Cost of Equity Total Running Time: 09:59 CAPM, cost of capital, Cost of Equity, cost of equity financing, Security Market Line (SML) Cost of Capital II: Cost of Equity
Relevant Cash Flows and CFFA Total Running Time: 07:16 Capital budgeting applications, incremental cash flows, opportunity costs, side-effects, sunk costs Relevant Cash Flows and CFFA
Depreciation in Capital Budgeting Problems Total Running Time: 08:16 Depreciation in Capital Budgeting Problems
Decision Criteria: Internal Rate of Return (IRR) Total Running Time: 12:19 internal rate of return (IRR), Limitations of the IRR method, Modified IRR, NPV profile Decision Criteria: Internal Rate of Return (IRR)
Decision Criteria: NPV Total Running Time: 05:30 Net Present Value (NPV), Profitability Index (PI) Decision Criteria: NPV
Decision Criteria: NPV Excel Total Running Time: 08:18 Net Present Value (NPV), Profitability Index (PI) Decision Criteria: NPV Excel
Decision Criteria: Average Accounting Return (AAR) Total Running Time: 05:55 Decision Criteria: Average Accounting Return (AAR)
Decision Criteria: PBP and DPBP Excel 1 Total Running Time: 04:54 discounted payback period, payback period Decision Criteria: PBP and DPBP Excel 1
The Influence of Monetary and Fiscal Policy on Aggregate Demand Total Running Time: 28:08 aggregate demand curve, equillibrium interest rate, money market The Influence of Monetary and Fiscal Policy on Aggregate Demand
Aggregate Demand and Aggregate Supply Part 3 Total Running Time: 16:42 aggregate demand curve, equillibrium interest rate, money market Aggregate Demand and Aggregate Supply Part 3
Aggregate Demand and Aggregate Supply Part 2 Total Running Time: 09:50 aggregate demand curve, equillibrium interest rate, money market Aggregate Demand and Aggregate Supply Part 2
Aggregate Demand and Aggregate Supply Part 1 Total Running Time: 22:19 Business Cycles, GDP, growth Aggregate Demand and Aggregate Supply Part 1
Costs and Supply Curve: Cost Function Total Running Time: 17:03 average cost, increasing marginal cost, marginal cost Costs and Supply Curve: Cost Function
Measuring National Income Total Running Time: 25:26 inferior goods, marginal benefit, normal goods Measuring National Income
Monopolistic Competition Total Running Time: 14:31 access capacity, free entry Monopolistic Competition
International Trade Total Running Time: 22:59 demand, domestic, international, supply equilibrium, welfare International Trade
Government Intervention in the Markets Total Running Time: 24:01 price ceiling, tariff, taxes Government Intervention in the Markets
Competitive Markets Total Running Time: 23:07 competitive markets, equilibrium, welfare Competitive Markets
Costs and Supply Curve: Production Function Total Running Time: 13:13 diminshing margional productivity, production function Costs and Supply Curve: Production Function
The Economic Problem Total Running Time: 24:31 economic growth, opportunity costs, scarecity, trade-offs The Economic Problem
Comparative Advantage and the Gains From Trade Total Running Time: 19:32 comparative advantage, creative destruction, gains from trade Comparative Advantage and the Gains From Trade
Demand Total Running Time: 15:17 compliment goods, demand curve, inferior goods, marginal benefit, normal goods, substitutes Demand
Cost and Supply Curve- Supply Total Running Time: 16:26 average cost, increasing marginal cost, marginal cost Cost and Supply Curve- Supply
Evaluating Performance Total Running Time: 09:18 benchmarking, results that measure success Evaluating Performance
Modeling Total Running Time: 12:34 a/b test, data mining, predictive modeling, testing, types of predictive models, using data to predict churn Modeling
Reading Analytics Total Running Time: 25:25 average time on site, bounce rate, click through rate, content overview, conversion rate, cost per contact, cost per record, cost per sale, email, hard and soft bounces, improving results, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, tracking, traffic sources overview, unique page views, visits, website Reading Analytics
Tools I Total Running Time: 11:46 adobe overview, digital behavior, enhance user experience, Google analytics, measure and optimize tactics, tracking, web usability Tools I
Converting Traffic Total Running Time: 08:43 combining inbound and outbound, compelling calls to action, ease, prominence, value Converting Traffic
Offers II Total Running Time: 10:25 call to action, combining offers, guarantees, hard offer, incentives, soft offer Offers II
List and Database Marketing Total Running Time: 13:52 databases, direct marketing program, segmentation strategy List and Database Marketing
Direct Marketing – Multi-Channel Media II Total Running Time: 21:53 banner ads, direct mail, direct response advertisement, direct response TV, door hangers, Marketing Tactics, newspaper targeting, radio Direct Marketing – Multi-Channel Media II
Direct Marketing – Multi-Channel Media I Total Running Time: 16:10 free standing insert (FSI), Marketing Tactics, personalized e-mail, personalized landing page, self funding, telemarketing Direct Marketing – Multi-Channel Media I
Segmentation and Data I Total Running Time: 21:22 Benefit Segmentation, Demongraphic, Firmographic, Geographic, Market Segmentation, Psychographic, Psychological, Segmentatoin Strategies, Use-Related Segmentation and Data I
Segmentation and Data II Total Running Time: 16:58 Data warehouse, impact of databases, reaching most valuable customers Segmentation and Data II
Using Inbound to Drive Revenue Total Running Time: 16:28 Combining Inbound and Outbound Marketing Tactics, Inbound Marketing Tactics, Inbound Marketing to Drive Revenue, Search Engine Marketing (SEM), Search Engine Optimization (SEO) Using Inbound to Drive Revenue
Direct Marketing Overview Total Running Time: 24:01 marketing mix, place, price, product, promotion Direct Marketing Overview
The Handshake Total Running Time: 03:59 greeting, nonverbal communication, proper handshake The Handshake
Resume Development III Total Running Time: 15:46 activities, awards, contact information, education, languages, skills Resume Development III
Resume Development IV Total Running Time: 17:05 experience, theme, transferable skill, what not to include on a resume Resume Development IV
Resume Development I Total Running Time: 09:55 employer criteria, personal brand, professional life, purpose Resume Development I
Resume Development II Total Running Time: 08:35 center for student professional development, CSPD, format, fox signature resume format, objective, professional summary Resume Development II
Parallel Structure Total Running Time: 04:56 business communication, grammar, noun, Parallel structure, verb form Parallel Structure
Pronoun/Antecedent Agreement Total Running Time: 03:26 antecedent, grammar, pronoun, writing Pronoun/Antecedent Agreement
Constructing a Claim Total Running Time: 05:26 central argument, claim, construct a claim, topic sentence, writing Constructing a Claim
Commas Total Running Time: 08:23 comma, grammar, independent clause, punctuation, seperate, usage of comma, writing Commas
Fragments and Run-ons Total Running Time: 06:05 complete sentence, fragments and run-ons, grammar, independent clause, writing Fragments and Run-ons
Subject/Verb Agreement Total Running Time: 05:34 grammar, subject, verb, writing Subject/Verb Agreement
Enterprise Resource Planning Total Running Time: 09:49 business process, erp, procurement Enterprise Resource Planning
Management Information Systems Overview Total Running Time: 10:18 digital firm, fundamental components, information technology Management Information Systems Overview
The Role of the CIO Total Running Time: 14:25 acquisition, chief information officer, CIO, IT governance, mergers The Role of the CIO
The Keys to effective Performance Management Total Running Time: 17:21 formal PE, formalized feedback, performance evaluation system, performance management The Keys to effective Performance Management
Employment Legal Compliance Total Running Time: 18:39 DUPLICATE ON LINE 564 Employment Legal Compliance
Role of Work System Design in High Performance Organizations Total Running Time: 08:58 DUPLICATE ON LINE 558 Role of Work System Design in High Performance Organizations
Employment Legal Compliance Total Running Time: 18:39 ADA, Age, Civil Rights Act, employment discrimination law, federal acts, legal context, Title VII Employment Legal Compliance
Labor Management Relations Total Running Time: 27:52 campaign, functions of unions, international comparisons, labor unions, unfair labor practices, Union Certification Process, union formation Labor Management Relations
Outsourcing Strategy Total Running Time: 17:41 considerations, decision to outsource, framing Outsourcing Strategy
HR and People in Building the High Performance Organization Total Running Time: 13:59 competitive advantage, functional areas, improving HR department effectiveness, role of HR HR and People in Building the High Performance Organization
Training as a Strategic Investment Total Running Time: 09:26 common issues, designing training for impact, fundamental key, performance Training as a Strategic Investment
Safety Total Running Time: 14:56 building effective safety program, challenges, firm culture, issues, keys to effective program, leading for safety performance, strategic safety Safety
Change Leadership – The Role of HR Strategy Total Running Time: 12:15 change management, resisting change Change Leadership – The Role of HR Strategy
Compensation and Rewards Total Running Time: 19:46 compensation objectives, comprehensive reward strategy, equity considerations, linkage, managing rewards, strategic choices, total rewards, trends in compensation Compensation and Rewards
Role of Work System Design in High Performance Organizations Total Running Time: 08:58 employee motivation, empowerment and engagement programs, intrinsic rewards, Job Characteristics Model, quality improvement programs, role of pay for performance Role of Work System Design in High Performance Organizations
Human Capital Development Total Running Time: 19:01 grow vs buy, Human Resource Planning, outside vs inside hiring, reconciling conflict, role of contingencies, strategic linkage Human Capital Development
Credit and Credit Cards Total Running Time: 12:00 cash advacne, grace period, interest rates Credit and Credit Cards
Federal Income & Other Taxes Total Running Time: 07:18 Capital Gains, progressive tax, tax bracket Federal Income & Other Taxes
Automobile Loss Exposures Total Running Time: 16:44 collision, comprehensive, compulsory Automobile Loss Exposures
Financial Planning Process Total Running Time: 08:10 carreer, life cycle, time horizon Financial Planning Process
Buying or Renting a House Total Running Time: 08:10 down payment, equity, title insurace Buying or Renting a House
Social Security Taxes Total Running Time: 10:13 Medicare, old-age, pay as you go Social Security Taxes
Measuring Your Financial Worth Total Running Time: 10:26 debt ratio, liquidity, savings ratio Measuring Your Financial Worth
Group Insurance Total Running Time: 06:03 discounts, Group underwriting, individual underwriting Group Insurance
Investment Strategies Total Running Time: 10:36 early years, golden years, herd behavior, house money Investment Strategies
Linear Programming – Sensitivity Analysis Examples Total Running Time: 06:52 Linear Programming – Sensitivity Analysis Examples
Linear Programming – Sensitivity Analysis Total Running Time: 11:19 Linear Programming – Sensitivity Analysis
Transportation Model for Facility Location Total Running Time: 03:11 Transportation Model for Facility Location
Transportation Models – Balancing Transportation Problems Total Running Time: 04:08 Transportation Models – Balancing Transportation Problems
Linear Programming – Solving Using MS Excel Total Running Time: 08:59 Linear Programming – Solving Using MS Excel
Transportation Models – Solving as a LP Total Running Time: 19:45 Transportation Models – Solving as a LP
Global Transportation Planning Part 2 Total Running Time: 10:29 freight documentation, global transportation, insurance, milk runs, mode carrier route selection, payment terms Global Transportation Planning Part 2
Location & Flow Optimization Models Part 4 Total Running Time: 06:39 location models, network optimization, transportation method, transshipment method Location & Flow Optimization Models Part 4
Location & Flow Optimization Models Part 3 Total Running Time: 14:36 location models, network optimization, transportation method, transshipment method Location & Flow Optimization Models Part 3
Location & Flow Optimization Models Part 2 Total Running Time: 12:11 center of gravity, lead distance, location breakeven models Location & Flow Optimization Models Part 2
Location & Flow Optimization Models Part 1 Total Running Time: 12:06 factor rating method, importance of location decision, Location Decision, weighted score Location & Flow Optimization Models Part 1
Pipelines Part 2 Total Running Time: 08:57 industry issues, Industry Structure, pipeline competition, types of pipelines Pipelines Part 2
Pipelines Part 1 Total Running Time: 10:50 capsul piplines, pipeline advantages, pneumatic pipelines, slurry pipelines Pipelines Part 1
Global Transportation Planning Part 1 Total Running Time: 11:37 critical flows global supply chain, INCO terms, transaction channel, transportation planning Global Transportation Planning Part 1
Reverse Logistics Total Running Time: 13:22 aero returns, cnetralized return centers, retrologistics, Reverse logistics activites, why products are returned Reverse Logistics
Green Freight Initiatives Part 2 Total Running Time: 07:11 airline industry environmental impact, economic benefits, environmental benefits, railways environmental impact, social benefits Green Freight Initiatives Part 2
Evaluating the Assumptions for Linear Regression Part 1 Total Running Time: 08:06 Evaluating the Assumptions for Linear Regression Part 1
Evaluating the Assumptions for Linear Regression Part 2 Total Running Time: 12:24 Evaluating the Assumptions for Linear Regression Part 2
Linear Regression-Making Predictions and Measuring Error Part 1 Total Running Time: 10:51 Linear Regression-Making Predictions and Measuring Error Part 1
Making Predictions and Measuring Error Part 2 Total Running Time: 14:00 Making Predictions and Measuring Error Part 2
Linear Regression – Evaluating Models – Part 1 Total Running Time: 13:03 Linear Regression – Evaluating Models – Part 1
Linear Regression – Evaluating Models – Part 2 Total Running Time: 14:07 Linear Regression – Evaluating Models – Part 2
Linear Regression – Evaluating Models – Part 3 Total Running Time: 09:56 Linear Regression – Evaluating Models – Part 3
Linear Regression-Making Predictions and Measuring Error Part 1 Total Running Time: 10:51 Linear Regression-Making Predictions and Measuring Error Part 1
Linear Regression – Making Predictions and Measuring Error Part 2 Total Running Time: 14:00 Linear Regression – Making Predictions and Measuring Error Part 2
Evaluating Assumptions for Linear Regression Part 2 Total Running Time: 12:24 Evaluating Assumptions for Linear Regression Part 2
Evaluating Assumptions for Linear Regression Part 1 Total Running Time: 08:06 Evaluating Assumptions for Linear Regression Part 1
Segmentation- Improving Chances of Success Total Running Time: 11:37 Segmentation- Improving Chances of Success
Segmentation- Identifying High Value Targets Total Running Time: 10:51 Segmentation- Identifying High Value Targets
Simulated Test Market Forecasting – Introduction Total Running Time: 08:57 Simulated Test Market Forecasting – Introduction
Expected Utility- Compositional Method Total Running Time: 05:59 Expected Utility- Compositional Method
Conjoint Analysis- Total Expected Utility Total Running Time: 04:29 Conjoint Analysis- Total Expected Utility
Conjoint Analysis- Partworth Utilities Total Running Time: 07:28 Conjoint Analysis- Partworth Utilities
Customer Data Analytics Part 2 Total Running Time: 15:43 Customer Database, data, Data Course, Database, Database Format Customer Data Analytics Part 2
Customer Data Analytics Part 1 Total Running Time: 07:05 CDA, CRM, Custemoer-Centric, Direct Marketing Customer Data Analytics Part 1
Stockholders Equity – Retained Earnings Total Running Time: 07:07 Dividends, Preferred Stock Dividend, Retained Earinings Stockholders Equity – Retained Earnings
Stockholder’s Equity – Paid in Capital Total Running Time: 13:55 balance sheet, Common Stock, debt, equity, Preferred Stock, Treasury Stock Features Stockholder’s Equity – Paid in Capital
Long Term Liabilities Part 2 Total Running Time: 11:25 Capital Leases, Deferred Taxes, Pension Obligations Long Term Liabilities Part 2
Long Term Liabilities Part 1 Total Running Time: 12:03 Bond Issuance Issues, Bonds Payable, Classified Balance, Long Term Liabilities, present value Long Term Liabilities Part 1
Current Liabilities Total Running Time: 07:13 Classified Balance Sheet, contingent liabilities, current liabilities Current Liabilities
Financial Statement Analysis Total Running Time: 08:58 DuPont Framework, Financial Statement Analysis, Horizontal Analysis, Key Ratios, Vertical Analysis Financial Statement Analysis
Long Term Assets Part 2 Total Running Time: 08:08 Assets Turnover, goodwill, Intangibles Long Term Assets Part 2
Inventory and Cost of Sales Total Running Time: 16:07 Cost Flow Assumptions, costs, Inventory Ownership, Inventory Types, turnover Inventory and Cost of Sales
Long Term Assets Part 1 Total Running Time: 15:26 Acquiring Assets, Depreciation Methods, Leases Long Term Assets Part 1
Introduction to Accounting Part 3 Total Running Time: 12:08 Accounting Concepts, balance sheet, financial statements, statement of cash flows Introduction to Accounting Part 3
Introduction to Accounting Part 2 Total Running Time: 20:07 accrual accounting, Cash Accounting, Credit, Debit, gaap, IFRS Introduction to Accounting Part 2
Introduction to Accounting Part 1 Total Running Time: 10:54 assets, Credits, Debits, equity, Language of Bsuiness, liabilities, Origin of Accounting Introduction to Accounting Part 1
Cash Flow Statement PT2 Total Running Time: 03:16 accrual accounting, balance sheet, Big Four, cash flow statement, income statement, indirect method, long term assets, noncurrent assets Cash Flow Statement PT2
Cash Flow Statement PT3 Total Running Time: 02:48 accrual accounting, balance sheet, Big Four, cash flow statement, income statement, indirect method, long term liability, owners equity Cash Flow Statement PT3
Cash Flow Statement PT4 Total Running Time: 09:39 accrual accounting, Big Four, cash flow statement, financing section, indirect method, investment section, operating section Cash Flow Statement PT4
Cash Flow Statement PT1 Total Running Time: 23:04 accrual accounting, balance sheet, Big Four, cash flow statement, income statement, indirect method Cash Flow Statement PT1
E-Commerce Total Running Time: 17:17 BAM Tech, cart abandonment, online vs offline shopping, tracking purchases, virtual fitting rooms E-Commerce
Social Media Strategy Total Running Time: 28:09 average behavior, branding online, branding strategy, controlling the brand, customers as gold mine, digital divide, facebook users, internet usage, percieved best practice, social marketing principles, social media segments, strategic foundation, traditional segmentation, twitter, youtube Social Media Strategy
Search and Google AdWords Total Running Time: 17:13 a b testing, coupons, generating traffic, GeoTargeting options, metrics, new portals, old school online search, search behavior, search engine optimization, search recommendations, testing key words, traffic, understanding PageRank Search and Google AdWords
Email Marketing Basics Total Running Time: 19:27 advantages, benefits, consumer overload, deliverability, effectiveness, engaging, measures, permission issues, volume Email Marketing Basics
Mobile Strategy Total Running Time: 18:28 campaign objective, client needs, foursquare, groupon, implementation plan, location-based social marketing, mobile trends, NFC, QR codes, SoLoMo Mobile Strategy
Online Advertising Strategy Total Running Time: 15:46 age targeting, budgeting, media planning process, MRI and Mediamark, promotional expenditures and sales, SMART objectives, targeting Online Advertising Strategy
Digital Marketing – The Course Total Running Time: 06:25 marketability, overview Digital Marketing – The Course
Digital Costs and Effectiveness Total Running Time: 22:26 banner advertising, click through rate, CTR, digital ads, digital revenue models, effectiveness, media cost, pricing Digital Costs and Effectiveness
Digital Landscape Total Running Time: 08:33 digital marketing, rate of adoption, reality, social media Digital Landscape
