MKTG 3508: Digital Marketing

A Digital Marketing Overview

Analyzing a Campaign

Designing A Campaign Strategy: An Introduction

Designing A Campaign Strategy: Customers & Positioning

Designing A Campaign Strategy: Initial Analysis

Designing A Campaign Strategy: Select Tactics & Set KPIs

Designing A Campaign Strategy: Setting Objectives

Determining KPI

Digital Costs and Effectiveness

Digital Landscape

Digital Marketing – The Course

Display Advertising Creative

Display Advertising Media

E-Commerce

Email Marketing