MKTG 3501: Integrated Marketing Communications

Advertising Campaign Management Part 1

Advertising Campaign Management Part 2

Advertising Campaign Management Part 3

Advertising Design Part 1

Advertising Design Pt 2

Advertising Design Pt 3

Alternative Marketing

Alternative Media

Brand Management Part 1

Brand Management Part 2

Consumer Buyer Behavior Part 1

Consumer Buyer Behavior Part 2

Consumer Promotions

Database Marketing Part 1

Database Marketing Part 2