Alexander Stein's Videos

Data Applications for Marketing Decision-making

Financial Evaluation of the Firm’s Go-to-Market Strategies

Making the Marketing Program Go/No Go Decision

Market Positioning for Competitive Advantage

Marketing Contribution to Shareholder Value

Measuring Shareholder Value Creation – Net Present Value Model

Metrics for Media and Message Effectiveness

Selecting Appropriate Metrics for Program Tracking

The Firm’s CRM System sources and Uses of Data

The Firm’s Deal Pipeline

The Firm’s WACC as the Benchmark for Program Performance

The Firms Growth Strategies – Pioneering and Challenging

The Marketing Communications Budget

The Uses and Limitations of Data For Brand Management

Tracking Prospective Customers’ Bias to Action