Activity Based Management Total Running Time: 14:51 activity based costing, Activity Based Management, Cutting Cost, pricing, Product Mix Activity Based Management
Cost Analysis for Decision Making I Total Running Time: 25:01 differential analysis, long run pricing decisions, pricing, pricing decisions, production decisions, theory of constraints Cost Analysis for Decision Making I
Cost Analysis for Decision Making II Total Running Time: 18:21 differential analysis, long run pricing decisions, pricing, pricing decisions, production decisions, theory of constraints Cost Analysis for Decision Making II
Digital Costs and Effectiveness Total Running Time: 22:26 banner advertising, click through rate, CTR, digital ads, digital revenue models, effectiveness, media cost, pricing Digital Costs and Effectiveness
Economics – The Law of Supply and Demand Total Running Time: 08:24 financing, forecasting, pricing, supply and demand in CapSim Economics – The Law of Supply and Demand
Human Resources – Negotiating with the Union Total Running Time: 10:00 how to survive strike, industry wide bargaining, labor cost, labor negotiations, staffing Human Resources – Negotiating with the Union
IMC Planning Process Pt 3 Total Running Time: 11:27 marketing budgets, marketing objectives, product positioning, product positioning approaches, types of marketing budgets IMC Planning Process Pt 3
Information for Short Term Decision Making Total Running Time: 07:03 Business Goals, pricing, Product Mix, Short Term Business Decision Information for Short Term Decision Making
Marketing – Differentiation Total Running Time: 05:18 perceptual map drift demo, product positioning, segment drift Marketing – Differentiation
Pricing Total Running Time: 09:19 Customers, Price Setter, Price Taker, pricing, Target Profit Pricing
Pricing Understanding and Capturing Customer Value Part 1 Basics Total Running Time: 17:26 costs, Customer Value, pricing, pricing strategies, value perceptions, value-based pricing Pricing Understanding and Capturing Customer Value Part 1 Basics
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