MKTG 5602: Quantitative Methods in Marketing

Assessment of Market Dynamics

Brand Equity Part 1

Brand Equity Part 2

Brand Image Assessment

Conjoint Analysis- Attribute Importance

Conjoint Analysis- Comparing Conjoint Methodologies

Conjoint Analysis- Decision Rules for Predicting Choices

Conjoint Analysis- Decision Theories

Conjoint Analysis- Market Simulators

Conjoint Analysis- Partworth Utilities

Conjoint Analysis- Total Expected Utility

Conjoint Analysis- Uses by Marketers

Conjoint Analysis: Experimental Design/Data Collection

Developing a Positioning Analysis

Drivers of Market Share