MKTG 5180: Consumer Behavior Home Courses MKTG 5180 Latest Video Targeting and Positioning MKTG 5180 Videos Refine/Search MKTG 5180 Analyzing Target Markets Anchoring and Adjusting Behavioral Pricing Buyer Persona Consumer Behavior and the Buying Process Consumer Choice Consumer Decision Making Context Effects Core Concepts Customer Centricity Demand Landscape ELM Framing Heuristics Human Experience