MKTG 5170: Marketing Research
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The Marketing Research Process
MKTG 5170 Videos
Analysis of Variance
Casual Research
Correlation and Regression
Creating Data Collection Forms
Criteria of Research Reports
Data Cleaning and Preliminary Data Analysis
Descriptive Research
Exploratory Research
Measuring Attitudes, Beliefs, and Behaviors
Probability and Nonprobability Sampling
The Marketing Research Process
The Role of Secondary Data
