Advantages and Disadvantages of Decision Trees
Crystal Reeck's Videos
Applications of a Chi Square Test
Areas for Future Privacy Protection
Big Data, Artificial Intelligence, and Machine Learning
Breakeven
Building Blocks of Chi-Square
Building Decision Trees
Calculating Chi-Square Tests
Central Tendency
Characterizing Distribution
Chi Square Test
Comparing RFM Approaches
Customer Data Analytics versus Traditional Mass Marketing
Data Considerations & Decision Trees
Different Datasets & Decision Trees
Examples of Big Data and Artificial Intelligence in Marketing
Examples of Firms with Privacy Concerns
Features of Big Data
How Firms Often Address Privacy
Independent N-Tiles
Interpreting Decisions Trees
Intro to decision Trees
Intro to Predictive Models
Intro to RFM Analysis
Introduction to Big Data
Introduction to Customer Data Analytics
Introduction to Privacy and Analytics
Intuitive Groupings
Measurement Levels of Variables
Niches in Big Data
Overfitting & Decision Trees
Population versus Samples
Privacy Concerns
Privacy Regulations
Profitability of Marketing
RFM Analysis and N Tiles
RFM Analysis and Test Mailing
RFM Considerations
Sequential N-Tiles
Skewness and Symmetry
Sources of Customer Data
Testing Data
The Chi-square Distribution
The Key Ingredients of Customer Data Analytics
Trends Toward More Customer Data Analytics
Types of Decision Trees
Variability
Z-Scores
