Christopher Monos's Videos

Assessment of Market Dynamics

Bessel’s Correction

Brand Equity Part 1

Brand Equity Part 2

Brand Image Assessment

Calculation of Lifetime Value – Strategic Planning

Calculation of Lifetime Value – Strategic Planning Shortcut Formula

Calculation of Lifetime Value Using Historical Data

Chi Square Test of Independence

Conjoint Analysis- Attribute Importance

Conjoint Analysis- Comparing Conjoint Methodologies

Conjoint Analysis- Decision Rules for Predicting Choices

Conjoint Analysis- Decision Theories

Conjoint Analysis- Market Simulators

Conjoint Analysis- Partworth Utilities