SRM 3220: Special Topics: Esports Management and Industry Trends

Ambush Marketing

Athlete Brand Image

Brand Fundamentals

Concepts of Bookmaking Theory

Esports Ecosystem and Revenue Sources

Esports Streaming, Monetization, and Careers

Esports Teams and Genres

Esports: Are They Sports?

Market Types and “The Vig”

Sponsorship

Vision, Mission and Values

Wagering Terminology and Implied Probabilities

What Are Esports?

Wire Act and Betting Exchanges