MKTG 3509: Customer Data Analytics

Advantages and Disadvantages of Decision Trees

Applications of a Chi Square Test

Areas for Future Privacy Protection

Bessel’s Correction

Big Data, Artificial Intelligence, and Machine Learning

Breakeven

Building Blocks of Chi-Square

Building Decision Trees

Calculating Chi-Square Tests

Calculation of Lifetime Value – Strategic Planning

Calculation of Lifetime Value – Strategic Planning Shortcut Formula

Calculation of Lifetime Value Using Historical Data

Central Tendency

Characterizing Distribution

Chi Square Test