Faculty: Crystal Reeck Tags: Customer Segmentationdata analyticsDatabasedigital marketiingDirect Marketing
Customer Centricity Total Running Time: 13:51 customer relationship, Customers, Direct Marketing, strategy, value discipline Customer Centricity
Customer Data Analytics Part 1 Total Running Time: 07:05 CRM, Direct Marketing Customer Data Analytics Part 1
Customer Data Analytics Part 2 Total Running Time: 15:43 data, Data Course, Database Customer Data Analytics Part 2
Data Modeling Total Running Time: 09:24 big data, concept model, data analytics, entity-relationship models, hierarchical models, logical model, physical model Data Modeling
Direct Marketing Overview Total Running Time: 13:34 Brand Marketing, Customer Segmentation, Database, Direct Marketing Direct Marketing Overview
Fulfilling the Direct Marketing Offer Total Running Time: 07:26 3rd party fulfillment, Direct Marketing, fulfillment, inhouse fulfullment, intergrated order fulfillment, outside fulfillment Fulfilling the Direct Marketing Offer
Introduction to Predictive Models in Database Marketing Total Running Time: 11:18 customer acquisition, Database, Linear Regression, logistic regression, predictive modeling Introduction to Predictive Models in Database Marketing
List and Database Marketing Total Running Time: 13:52 Database, direct marketing program, segmentation strategy List and Database Marketing
Purchasing Business Process Modeling Total Running Time: 08:25 Business Process Modeling Notation (BPMN), collaboration model, Database, functional responsibility, REA model, structure model, swimlanes, UML class diagram Purchasing Business Process Modeling
Serving the Customer in Direct Marketing Total Running Time: 05:17 Customer Service, Direct Marketing, in-house customer service, outsourced customer service, sustomer relations Serving the Customer in Direct Marketing