Faculty: Crystal Reeck Tags: Customer Segmentationdata analyticsdatabase marketingdigital marketiingDirect Marketing
Customer Centricity Total Running Time: 13:51 customer relationship, Customers, Direct Marketing, strategy, value discipline Customer Centricity
Customer Data Analytics Part 1 Total Running Time: 07:05 CDA, CRM, Custemoer-Centric, Direct Marketing Customer Data Analytics Part 1
Data Modeling Total Running Time: 09:24 big data modeling, concept model, data analytics, entity-relationship models, hierarchical models, logical model, physical model Data Modeling
Direct Marketing Overview Total Running Time: 13:34 Brand Marketing, Customer Segmentation, databases, Direct Marketing, strategy, testing Direct Marketing Overview
Fulfilling the Direct Marketing Offer Total Running Time: 07:26 3rd party fulfillment, Direct Marketing, fulfillment, inhouse fulfullment, intergrated order fulfillment, outside fulfillment Fulfilling the Direct Marketing Offer
Introduction to Predictive Models in Database Marketing Total Running Time: 11:18 customer acquisition, database marketing, Linear Regression, logistic regression, predictive modeling Introduction to Predictive Models in Database Marketing
Serving the Customer in Direct Marketing Total Running Time: 05:17 Customer Service, Direct Marketing, in-house customer service, outsourced customer service, sustomer relations Serving the Customer in Direct Marketing
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