Email Marketing Total Running Time: 22:57 click through rate, email address acquisition, HTML vs Text, loyalty program, metrics, optimizing subject lines Email Marketing
Digital Costs and Effectiveness Total Running Time: 22:26 banner advertising, click through rate, CTR, digital ads, digital revenue models, effectiveness, media cost, pricing Digital Costs and Effectiveness
Reading Analytics Total Running Time: 25:25 average time on site, bounce rate, click through rate, content overview, conversion rate, cost per contact, cost per record, cost per sale, email, hard and soft bounces, improving results, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, tracking, traffic sources overview, unique page views, visits, website Reading Analytics
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