click through rate, email address acquisition, HTML vs Text, loyalty program, metrics, optimizing subject lines

banner advertising, click through rate, CTR, digital ads, digital revenue models, effectiveness, media cost, pricing

average time on site, bounce rate, click through rate, content overview, conversion rate, cost per contact, cost per record, cost per sale, email, hard and soft bounces, improving results, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, tracking, traffic sources overview, unique page views, visits, website